NEW QUESTION 1
A client plans to run a media program to target site visitors at a Demand Side Platform (DSP) that has Server-to-Server integration with Audience Manager.
• The size of audiences within AAM looks appropriate to launch the media program.
• The audience match rate between Audience Manager and the DSP is lower than expected.
• Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client's website to increase the match rate.
Which Audience Manager call should an architect validate?

• A. ...demde
• B. net/first event
• C. ...demdex.net/ibs
• D. ...demdex.net/event
• E. ...demdex.net/dest

Answer: B

NEW QUESTION 2
A client notices that the traitsset up to collect the new attributes in the Natural Match file onboardedlast week still do not show anydata, After verifying that thetrait was set up as an Onboarded Trait the architect check*;theOnboarding Status Reportto troubleshoot why no datais showingin AAM for that trait.
• Stored Records: 0
• Format Error 0
• Invalid AAM ID: 0
• No Trait Realized: 123.045
• No Matching AAM ID: 4.121
Why is the trait failing to capture any data?

• A. Customer has not visited web property
• B. Incorrect Key-Value Pair in the uploaded file
• C. Incorrect profile merge rule used
• D. Experience Cloud ID is not set up properly

Answer: A

NEW QUESTION 3
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
• Adobe Audience Manager, Analytics, and Target
• CMS, CRM, and email platforms from third parties
• An internally developed data store
Which approach should be used to meet the requirements?

• A. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
• B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
• C. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
• D. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

Answer: D

NEW QUESTION 4
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segments should the architect recommend?

• A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
• B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
• C. Industry segments with coverage for financial services, health, media, and political
• D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insights to directly impact the full spectrum of marketing research and business objectives

Answer: B

NEW QUESTION 5
A client ingests a Customer Data Feed (CDF) export log daily into an offline[analytics data platform to develop advanced reporting and analytics capabilities.
The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand the user level behavioral activity across digital marketing channels:
• EventTime
• Device
• Realized Traits
• Realized Segments
• All Traits
• All Segments
• MC Device
• Container ID
• IP Data Type
Thetrends report shown a zero usercount for all recoils since last week What should be confirmed to resolve this issue?

• A. The Realized Segments data has been received from Audience Manager.
• B. The Container ID is always present in the CDF log received from Audience Manager.
• C. The IP Data Type is disabled in the CDF log received from Audience Manager.
• D. The device is present in the CDF log received from Audience Manager.

Answer: D

NEW QUESTION 6
A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible. Which approach should an architect take to meet the requirements?

• A. Onboard the acquired magazine's CRM data via a matching partner
• B. Add the media company's marketing pixel to the magazine's website
• C. Onboard the media company's CRM data via a matching partner
• D. Reconcile the two CRM databases offline and onboard via a matching partner

Answer: A

NEW QUESTION 7
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

• A. Current Authenticated + Current Device
• B. Current Authenticated + No Device
• C. Last Authenticated + Profile Link
• D. Last Authenticated + Adobe Co-op

Answer: B

NEW QUESTION 8
A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to their site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve this problem?

• A. Implement server-side forwarding of the UUID
• B. Set the frequency cap for all segments to be greater than 60 days
• C. Reset the Audience Manager Module within the appMeasurement library
• D. Increase the Time To Live (TTL) expiration value

Answer: D

NEW QUESTION 9
A client licenses the following tools:
• Adobe Analytics for web analytics
• Audience Manager for audience management and activation
• Adobe Campaign for email campaign management
• Adobe Competitor's platform for website personalization
The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.
Which two actions are required to establish the integration successfully? (Choose two.)

• A. Ensure API call to AAM includes ".../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb= [callback_funclion]"
• B. Set up URL Type destination in Audience Manager
• C. Set up Cookie Type destination in Audience Manager
• D. Ensure API call to AAM includes ".../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb: [callback_function]"
• E. Set up Server to Server Type destination in Audience Manager

Answer: A

NEW QUESTION 10
What is the minimum required information in the file name for audiences onboarded from the CRM system?

• A. ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT.NUMBER,
• B. ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
• C. ft
• D. DPID, TIMESTAMP, .sync/.overwrite
• E. ftp, DPID_TARGET_DATA_OWNE
• F. TIMESTAM
• G. .sync/.overwrite

Answer: B

NEW QUESTION 11
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

• A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
• B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
• C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
• D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 12
An electronics company wants to re-target users that have abandoned cart for their newestSmart Watch. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.
Which option should the architect recommend to accomplish this goal?

• A. Share the audience through a second party marketplace agreement
• B. Share the audience through a URL Destination
• C. Share the audience through a Server-to-Server destination
• D. Share the audience directly from Adobe Analytics

Answer: B

NEW QUESTION 13
Which statement represents the steps for generating a Customer Data Feed (CDF)?

• A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
• B. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
• C. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
• D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

Answer: A

NEW QUESTION 14
A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year. Which top-level trait foldersshould an architect recommend?

• A. Flights, Hotels, Car Rentals
• B. Adobe Target Cross-Channel Messaging Tool, Ad Server
• C. Sports Enthusiast Cart Abandonee High Spending Customer
• D. Third party, Analytics, CRM

Answer: C

NEW QUESTION 15
An architect needs to devise a plan to capture user activity give:- the following scenario:
• A credit card company plans to run an acquisition program in partnership with a hospitality company.
• The hospitality company agrees to advertise the credit card company's product offer on its website to its current customers.
• The hospitality company redirects its current customers to the credit card company's website to apply for the credit card after clicking on the advertisement.
• The hospitality company wants to track the members' actions on the credit card application pages in Audience Manager.
What should an architect recommend to meet these requirements?

• A. Deploy Audience Manager tracking pixel on credit card application pages
• B. Activate loyalty members' data using the services of an onboarding partner
• C. Deploy Audience Manager DIL code on credit card company website
• D. Enable server-side forwarding with the credit card company

Answer: A

NEW QUESTION 16
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of site visitors log in. Which complementary technology should the architect recommend?

• A. Ad Server
• B. Personalization Platform
• C. Campaign Automation Platform
• D. Onboarding Partner

Answer: B

NEW QUESTION 17
A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.
Which onboarding approach should the architect recommend?

• A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding
• B. Onboard Google Analytics data into Adobe Audience Manager using CSV files
• C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL
• D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

Answer: D

NEW QUESTION 18
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?

• A. resort_stays > 5 AND membership_level=platinum
• B. resort_stays > 2 OR visited_hotel_page=true
• C. business_stays > 3 OR leisure_stays > 5
• D. business_stays > 10 ANDcan_email_flag=false

Answer: D

NEW QUESTION 19
A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded withloyaltypoints.
Which two data points are necessary to meet the requirements? {Choose two.)

• A. Household size
• B. Price data
• C. Zip codes
• D. Product Categories
• E. Rewards ID

Answer: DE

NEW QUESTION 20
A retail customer uses Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product they want to capture and segment users based on the following data points:
* 1. Whether the user clicked the Homepage banner for the new product
* 2. Whether the user viewed the Product Detail Page for the new product
* 3. Whether the user added the new product to their cart
* 4. Whether the user completed a purchase of the new product
These data points will be used to build segments for the following use cases:
* 1. Re-target non-converters who showed interest in the product but did not convert
* 2. Next page site personalization for users who abandoned their cart
* 3. Instant suppression of recent converters
Which data collection method should the architect recommend?

• A. DCS APIs
• B. Customer Attributes
• C. Server-Side Forwarding
• D. Shared Audiences

Answer: C

NEW QUESTION 21
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)

• A. Activate a data agreement through the Audience Manager Marketplace
• B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
• C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
• D. Privately exchange data with the insurance company via a Second Party agreement
• E. Export the automobile manufacturer's model and safety information for use with the insurance company

Answer: D

NEW QUESTION 22
Refer to the exhibit.

A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?

• A. Capture the campaign code from the destination URL
• B. Add a demdex media pixel to the ad's creative.
• C. Capture the referring domain of the click-through event.
• D. Use server-side forwarding to capture the impressions.

Answer: B

NEW QUESTION 23
A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
• The travel company does not have Adobe Analytics.
• The travel company is not using Adobe Target.
• The travel company is using a proprietary Site Personalization Platform.
• AAM has a Cookie Based integration with the Site Personalization Platform.
• The DIL code is located in the body.
• The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?

• A. Place the Site Personalization code in the body and below the DIL code
• B. Place the Site Personalization code and the DIL code in the footer
• C. Place an AAM API call above the Site Personalization code and DIL code
• D. Place an AAM API call in between the Site Personalization code and the DIL code

Answer: A

NEW QUESTION 24
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
* 1. Experience Cloud ID Service
* 2. Analytics appMeasurement library with AAM Module
* 3. An automated Customer Attributes feed into Adobe Analytics with all CRM data
* 4. Audience Manager destination integrations for site personalization and offsite display advertising
The client's implementation resources nave been assigned to another project No adjustments car be made to the current implementation, What should the architect recommend to meet the goal?

• A. Create segments in Analytics and send to AAM via Shared Audiences
• B. Enable Analytics Server-Side Forwarding to AAM
• C. Create segments in AAM based on real-time event, prop, and eVar data
• D. Import the relevant AAM segments into Analytics Workspace

Answer: B

NEW QUESTION 25
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