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New Adobe 9A0-412 Exam Dumps Collection (Question 1 - Question 10)

Q1. An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?

A. Add the Workspace to the user group from the Admin console

B. Share the Workspace with the user group from within the Workspace

C. Select the u201cShareu201d option and add each individual that needs to access the project from the Workspace

D. Select the u201cShareu201d option, create a new custom group for the set of users, and share the project with that group from the Workspace

Answer: A

Q2. Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value of the codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:

\1. paid-search_non-branded-phrases_jeans

\2. social-media_brand-awareness_twitter

\3. display-advertising_brand-awareness.media-site

\4. affiliates_shipping-discounts_affiliate-network

What kind of classification rule should the analyst create?

A. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them

B. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification

C. A Regular Expression where the rule contains u201cbrand"

D. A Contains rule that matches two underscores, pulling out the value between them

Answer: A

Q3. How do the values of calculated metrics change from March 2021 compared to December 2021?

A. The value of Order/Product Views remains the same

B. The value of Order/Product Views increases.

C. The value of Order/Product Views decreases.

Answer: C

Q4. An analyst needs to evaluate the u201cgreatest giftsu201d email campaign. The following variables are available in Adobe Analytics:

- s.campaign: Tracking Code (using the u201ccidu201d parameter) - 30-day expiration, Last Touch

- prop1: Full Page URL

- eVar1: Full Page URL u2013 30-day expiration, Last Touch

- Pages: Custom page name

When the campaign was launched, the landing page URL was as following:

- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts

How can the analyst report on revenue from the u201cgreatest giftsu201d campaign for the last 30 days?

A. Run the Tracking Code report with the campaign name u201cgreatest giftsu201d

B. Create a visitor-based segment where page name contains u201cgreatest%20giftsu201d and trend revenue

C. Create a visitor-based segment where eVar1 contains u201cgreatest%20giftsu201d and trend revenue

D. Run the Marketing Channel report for the Email channel

Answer: B

Q5. What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?

A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules

B. Add a rule set > add a rule, test the rules > activate the rule

C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report

D. Add a report suite > select the variable > add rules > test the rules > activate the rules

Answer: C

Q6. An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the Product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.

Which reporting option enables the user of the report to perform these tasks?

A. Adobe Report Builder

B. Adobe Data Warehouse

C. Adobe Analytics AdHoc Analysis

D. Adobe Workspace

Answer: C

Q7. An analyst wants to use all of the following variables to configure a single fallout report:

- Landing page prop

- Marketing channel eVar

- Product view event

- Purchase event

- Product category eVar

Which tool should the analyst use?

A. Reports and analysis

B. Workspace

C. Segment builder

D. Data Warehouse

Answer: C

Q8. The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic s channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?

A. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution

B. Suggest adding a new organic social channel to the rule set as it is missing

C. Investigate the conversion tracking as the marketing channel manager is set correctly.

D. Explain to the social media manager that the last period had a low traffic from organic social

Answer: A

Q9. The analyst needs to create a virtual report suite for traffic to the site where visitors are from a specific city. Once this virtual report suite is configured features will be available to the analyst? (Choose two.)

A. Create retroactive reporting for the virtual report suite

B. Create a real-time reporting for the virtual report suite

C. Create classification for use only in the virtual report suite

D. Create a user group, restricting access to the virtual report suite

Answer: BC

Q10. The analystu2021s site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time.

The analyst needs to trend the interaction u201cdropdown clicksu201d and visits in the same report.

How can the analyst trend the interaction above (for u201cdropdown clicksu201d) with site-wide visits, in the same report?

A. Create a segment metric for event1, where eVar1u2021s value is u201cdropdown clicksu201d and use the Key Metrics report with the visits metric

B. Add u201cdropdown clicksu201d instances to the Key Metrics report along with visits

C. Trend the eVar1 report for u201cdropdown clicksu201d and then add visits to that eVar report

D. In a dashboard, trend instances of u201cdropdown clicksu201d in the same reportlet with the visits metric

Answer: B

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