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Q4. An analyst wants to share a segment with all 300 members of the u201cExecutiveu201d user group except for two individuals.
How should the analyst share the segment with the desired population?
A. Share the segment with specific users individually
B. Permanently edit the u201cExecutiveu201d user group
C. Un-share the segment with individuals from the u201cExecutiveu201d user group
D. Share the segment with a newly created user group
Answer: A
Q5. Which statement is true regarding the segment if u201cequalsu201d was changed to u201cdoes not equalu201d?
A. This segment includes hits with 2 units attributed to display
B. This segment include hits with 6 units attributed to affiliate
C. This segment includes sessions with 6 units attributed to organic search
D. This segment includes session with 2 units attributed to direct
Answer: C
Q6. An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural search engines. Segments have already been created in Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?
A. Use segment stacking in Adobe Report Builder to combine the two segments above
B. Pull an Adobe Report Builder request for both segments and take the difference of the results
C. Pull an Adobe Report Builder request for both segments and add the results
D. Use a new segment that combines mobile and natural search visits
Answer: D
Q7. An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.
Which URL can be used to measure the paid search campaign activity?
A. www.site.com/home.html?cid=paid_search-google
B. www.site.com/home.html&utm_cid=paid_search-google
C. www.site.com/home.html&cid=paid_search-google
D. www.site.com/home.html?utm_cid=paid_search-google
Answer: D
Q8. Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
A. Segment comparison in Workspace
B. Anomaly detection in Adobe Analytics Reports
C. Tracking code in Adobe analytics Reports
D. Processing Rules in Adobe Analytics Admin
Answer: BD
Q9. The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR).
Given the complete implementation shown, what reporting option is available within Adobe Analytics?
A. Video heartbeat
B. Video milestones
C. Video time played
D. Video completion rate
Answer: A
Q10. As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout - event1
- Page Name: Shipping Information - event2
- Page Name: Payment Information - event3
- Page Name: Review Order - event4
- Page Name: Purchase Confirmation - event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.
What should the analyst use to create this report?
A. Custom event funnel in Reports
B. Adobe Report Builder
C. Full Paths report
D. Analysis Workspace
Answer: A
Q11. An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics das
How should the analyst create this report?
A. Create a Key Metrics report with the required metrics and add that report to the dashboard
B. Create a Trended Metrics report with the required metrics and add that report to the dashboard
C. Create a visualization with multiple metrics in Workspace and add that to the dashboard
D. Create a trend of multiple metrics in Report Builder and add that to the dashboard
Answer: A
Q12. An analyst needs to report on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed OR purchased within the same visit.
What is the result?
A. The reported number of page view stays the same
B. The reported number of page view decreases.
C. The reported number of visits increases.
D. The reported number of visits decreases
Answer: C
Q13. The analyst needs to create classifications for the Products reports for product category, product color and product size.
Where should the analyst create these classifications for the Products report?
A. The Classification Rule Builder
B. The Classification Importer
C. The Report Suite Settings for Traffic Variables
D. The Report Suite Settings for Conversion Variables
Answer: A
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