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New Adobe 9A0-412 Exam Dumps Collection (Question 2 - Question 11)

Question No: 2

An analyst needs to report on the average order value for their e-commerce site. The exhibit shows the calculated metric that is currently, in place for order value. This metric returns a lower-than-expected value for average order value.

Which revised calculated metric should the analyst select?

A. Revenue/Cart Adds

B. Orders/units

C. Orders/Revenue

D. Revenue/Orders

Answer: B

Question No: 3

An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitor via paid search on tablet.

What should the analyst create to meet this business requirements?

A. Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison

B. A data warehouse report with the following metrics/dimensions: video name, video length, mobile, tablet, paid search, visits

C. A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors

D. A single segments (visits from paid search, mobile and tablet) and apply to the video report to show the comparison

Answer: D

Question No: 4

Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in eVar1. The analyst warns to the number of orders that are occurring in the same session in which visitors search for "Watches for Him." by creating a segment. The exhibit show segment that the analyst has configured.

How will orders be reported with this segment applied to the u201cInternal Search Terms" report?

A. The segment will return no orders where a search was conducted in the same visit

B. The segment will return all orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

C. The segment will return all orders where a search was conducted in the same visit

D. The segment will return no orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

Answer: B

Question No: 5

The analyst has been brought two separate reports that provide differing measurements of unique visitors. The reports were generated with Report These differing values are in the attached exhibit. Why are the unique visitors of the u201cTyped/Bookmarked" Referrer Type in the "Referrer Typesu201d report unique visitors of the u201cDirect" channel in the Last Touch Marketing Channel Report different?

A. The Referrer Types report only identifies visitors that have a referring URL

B. The Referrer Types report has the option to u201cOverride Last-Touch Channelu201d checked

C. The Marketing Channel report cannot be customized like the Referrer Types report

D. The Marketing Channel report does not use the same logic as the Referrer Types report

Answer: D

Question No: 6

A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:

u2022 What drove the visitor to interact with a download button

u2022 The amount of revenue gathered as a result of downloads

u2022 The download start rate

Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine in this situation?

A. What download file names produced the most download errors

B. Which download driver has the highest rate of downloads per visit

C. Which form had the most errors

D. What marketing channel produced the most download revenue

Answer: A

Question No: 7

Given the report provided in the exhibit, which search campaign has greater potential to increase revenue provided the ability to increase the number of unique visitors?

A. Show all for Searchu2026

B. Order u2013 Credit Card Decline

C. Summer Sales

D. Kol Hans

Answer: D

Question No: 8

An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".

How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?

A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists

B. Hits where the u201csourceu201d query parameter starts with u201caffu201d

C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists

D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d

Answer: D

Question No: 9

While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.

In order to remove only this single classification value, what should the analyst do?

A. Upload a new classification value of "~empty~" so that the above report value is deleted

B. Upload a new classification with a blank value where the previous value existed

C. Delete the classification value from the above report via the classification manager

D. Delete the entire classification column from the classification manager

Answer: B

Question No: 10

The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying this segment to v reports, there are instances when mobile visits are NOT included within the results.

What changes to this segment are required?

A. Change Mobile Devices from "exists" to contains"

B. Change container logic from "or" to "then"

C. Change container logic from "or" to "and"

D. Change Mobile Devices from "exists' to "matches"

Answer: A

Question No: 11

How can the analyst correctly display u201chomepageu201d traffic?

A. Use unique page names

B. Shorten the page names

C. Use the page URL only

D. Classify the page names

Answer: C

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