NEW QUESTION 1
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

• A. Scheduled Send Emails
• B. Predictive Email
• C. Journey Builder
• D. Automation Studio

Answer: D

NEW QUESTION 2
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?

• A. Use the Import Activity to overwrite the records in the data extension.
• B. Use the Import Wizard to add new records into the data extension.
• C. Use the Import Wizard to overwrite the records in the data extension.
• D. Use the Import Activity to add new recordsinto the data extension.

Answer: A

NEW QUESTION 3
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 4
A company has set out to increase their subscriberbase. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

• A. Require customers to provide their email address when calling customer service.
• B. Create an in-store SMS campaign that offers a discount for opting in.
• C. Have customers opt in to email before they can shop online.
• D. Ask for an email address when a customer makes a purchase in-store.

Answer: BD

NEW QUESTION 5
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

• A. Create a folder structure prior to importing assets.
• B. Import duplicate copies of content for different messages or groups.
• C. Establish a naming convention optimized for search.
• D. Review permissions and roles for users accessing Content Builder.
• E. Focus on creating and importing content for oneprimary channel.

Answer: ACD

NEW QUESTION 6
Northern Trail Outfitters wantsto test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

• A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
• B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
• C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
• D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

Answer: B

NEW QUESTION 7
A marketer uses Email Approvals. In which send process must an email have an"Approved" status prior to send? (Choose 3)

• A. A/B Tests
• B. Scheduled Sends
• C. Send Previews
• D. Triggered Sends
• E. Test Sends

Answer: ABD

NEW QUESTION 8
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

• A. Import Activity
• B. File Transfer Activity
• C. Group Refresh
• D. Query Activity

Answer: D

NEW QUESTION 9
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

• A. Sender Profile
• B. Content information
• C. Can-SPAM classification
• D. Delivery Profile

Answer: C

NEW QUESTION 10
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

• A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
• B. The subscriber is automatically unsubscribedfrom All Subscribers at the enterprise level
• C. The subscriber is automatically unsubscribed from the business unit from which the send originated
• D. The subscriber is automatically unsubscribed from the list from which the send originated

Answer: A

NEW QUESTION 11
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

• A. SQL Query Activity > Data Extract Activity > File Transfer Activity
• B. Filter Activity > SQL Query Activity > File Transfer Activity
• C. Rlter Activity > File Transfer Activity > Data Extract Activity
• D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION 12
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

• A. Personalization Strings
• B. Profile Mappin
• C. AMPscript
• D. Dynamic Content

Answer: CD

NEW QUESTION 13
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

• A. Data Extract Activity
• B. SQL Query Activity
• C. Send Definition
• D. Filters

Answer: BD

NEW QUESTION 14
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sendingemail campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

• A. Check the "Is Sendable" option
• B. Set the column representing the Subscriber Key as a Primary Key
• C. Set the Email address column as a Primary Key
• D. Relatethe Email address to the Suscriber Key

Answer: AD

NEW QUESTION 15
Where do you click Connect Campaign to associate a campaign with a journey?

• A. Journey Builder
• B. The Campaign Messages component on the campaign record
• C. The Campaign Messages component on the Lead or Contact record
• D. Email Studio

Answer: A

NEW QUESTION 16
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

• A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
• B. subscribers who have a status (active, bounced, held, unsubscribed)
• C. May be subscribers who want to continue receiving messages.
• D. You select an Exclusion List at the time of send

Answer: BCD

NEW QUESTION 17
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