NEW QUESTION 1
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 2
Which twofeatures can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

• A. Link Tooltip
• B. Stored Content Boxes
• C. Track Email Opens
• D. Physical Mailing Address

Answer: CD

NEW QUESTION 3
A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?

• A. Filter Activity
• B. Data Extract Activity
• C. Automation Studio
• D. Journey Builder

Answer: C

NEW QUESTION 4
A national public university distributed anewsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

• A. Images showing how the email rendered on different devices
• B. Number of clicks from mobile devices
• C. Performance data on the Overview tab
• D. Subscribers who click on a specific link

Answer: CD

NEW QUESTION 5
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

• A. Data Filter
• B. Filter Activity
• C. SQL Query Activity
• D. FilteredGroup

Answer: BD

NEW QUESTION 6
Which statement regarding editing an email template is true? (Choose 2) *****

• A. Updating an email to reflect changes made in its template can be done in the email properties
• B. Changes to a template cannot be made once it is saved in the application
• C. Changes to a template are automatically inherited in emails built from that template
• D. A template does not automatically affect emails created from that template

Answer: BD

NEW QUESTION 7
A retailer has been gathering emailaddresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy toaddress this.
Which strategy should be used?

• A. Website Signups
• B. List Detective
• C. Single Opt-In
• D. Double Opt-In

Answer: D

NEW QUESTION 8
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

• A. Delivery Profile
• B. Send Definition
• C. Send Classification
• D. Sender Profile

Answer: A

NEW QUESTION 9
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

• A. File Transfer
• B. Data Loader
• C. Enhanced SFTP
• D. Encrypted SFTP

Answer: C

NEW QUESTION 10
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

• A. Delivery profiles
• B. Sender profile
• C. Profile attributes
• D. send flow

Answer: B

NEW QUESTION 11
What is a personalization string?

• A. A snippet of text that inserts subscriber attributes into an email
• B. An automated way of scraping a websitefor content to populate inside of an email
• C. The snippet of text at the top of the email that is visible before an email has been opened
• D. A content area that will display based on a subscriber attribute

Answer: A

NEW QUESTION 12
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

• A. Subscribers who click on a specific link
• B. Performance data on the Overview tab
• C. Number of clicks from mobile devices
• D. Images showing how the email rendered on different devices

Answer: BD

NEW QUESTION 13
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

• A. Content Builder
• B. Content Detective
• C. Inbox Preview
• D. Triggered Send

Answer: B

Explanation:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5

NEW QUESTION 14
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legallyobtain subscribers?
Choose 3 answers

• A. Email all unsubscribed customers asking for them to opt into email again
• B. Purchase subscriber lists from a reputable data company
• C. Ask customers to opt-in at time of purchase online by creating an account
• D. Askcustomers to text their email address to a short code to opt-in
• E. Create a Facebook lead capturing form to gain opt-ins

Answer: BDE

NEW QUESTION 15
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?

• A. Limit the email text to 250 words.
• B. Send to the entire subscriber base.
• C. Personalize the email content.
• D. Use an infographic email templat

Answer: C

NEW QUESTION 16
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

• A. Local folder structure
• B. Search field
• C. Content Type filter
• D. Email Type
• E. Tags filter

Answer: ABE

Explanation:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/

NEW QUESTION 17
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