NEW QUESTION 1
Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to makesure the emails are reviewed before approval.
What feature should they employ?

• A. Standard Workflow Approval
• B. Two-Step Workflow Approval
• C. Content Detective
• D. Preview Tab

Answer: D

NEW QUESTION 2
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale."
Whatfeature should be used to target these members?

• A. Email Send Report
• B. Group Refresh
• C. Engagement Split
• D. SQL Query Activity

Answer: C

NEW QUESTION 3
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

• A. Data Filters
• B. Measures
• C. Data Views
• D. All ofthe above

Answer: C

NEW QUESTION 4
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

• A. File Transfer Activity > Send Email
• B. Import FileActivity > File Transfer Activity > Send Email
• C. File Transfer Activity > Import File Activity > Send Email
• D. Import File Activity > Send Email

Answer: C

NEW QUESTION 5
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

• A. Data Extract Activity Interaction
• B. Import Subscriber Wizard
• C. Import Activity Interaction
• D. Manual Data Filter Refresh

Answer: B

NEW QUESTION 6
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

• A. Create an automation to begin when information changes on a store object using a workflow rule
• B. Create a file drop automationto initiate when the store’s data extension is updated via import
• C. Create a scheduled automation to import the file on a recurring basis with store information
• D. Create a file drop automation to import the file when placed on the specified directory onthe EnhancedFTP

Answer: A

NEW QUESTION 7
To make a data extension sendable what must it contain. (Select Two)

• A. Email Address
• B. Primary Key
• C. Subscriber Key
• D. Link ToolTip

Answer: AC

NEW QUESTION 8
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

• A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
• B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
• C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
• D. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

Answer: A

NEW QUESTION 9
How is Primary Key used?

• A. Primary Key is used when defining a Send Relationship
• B. Primary Key is the unique value to identify a subscriber
• C. Primary Key identifies a row or a field in a data extension as unique
• D. Primary Key prevents data from being overwritten in a data extension

Answer: C

NEW QUESTION 10
Northern Trail Outfitters (NTO) wants to leverage ContentBuilder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

• A. Create dynamic content with a SQL Query activity.
• B. Create a template-based email using dynamic content.
• C. Create multiple versions of the email for loyalty and non-loyalty members.
• D. Create a template and lock content In the template.

Answer: A

NEW QUESTION 11
Northern Trail Outfitters wants to create awelcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7

• A. Filter Activity
• B. Random Split
• C. Decision Split
• D. Engagement Split

Answer: C

NEW QUESTION 12
Northern Train Outfitters sends email orderconfirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

• A. Send Classification
• B. Send Definition
• C. Delivery Profile
• D. Sender Profile

Answer: A

NEW QUESTION 13
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

• A. Subscriber Key
• B. Subscriber Attributes
• C. Primary Key
• D. System Preferences

Answer: A

NEW QUESTION 14
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are intheir Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

• A. Create a Filter Activity in Automation Studio to combine the two data extensions.
• B. Build a Group based on a Data Filter to combinethe two data extensions.
• C. Export both data extensions and import into a new data extension.
• D. Populate a data extension using an SQL Query Activity in Automation Studio.

Answer: C

NEW QUESTION 15
A marketer wants to overwrite the data in adata extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

• A. Create an import using the Import Wizard in Automation Studio.
• B. Create an Import Activity and execute it manually.
• C. Create an import using theImport Wizard in the Email Application.
• D. Create an Import Activity to use in a workflow in Automation Studio.

Answer: D

NEW QUESTION 16
What is a capability of a data relationship?

• A. Join three or more data extensions together to create a filtered data extension
• B. Join a list and a data extension to filter the combineddata
• C. Join data extensions together to create one combined data extension
• D. Join data extensions to filter or segment the fields from data extensions

Answer: D

NEW QUESTION 17
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